Design Alliance:
Uniting Print and Web Design to Create a Total Brand Presence
Authored and designed by Peg Faimon
Published: 2003
HOW Design Books 

Description
The integrated brand is the only brand that matters – for designers, clients and customers. Welcome to the early 21st century, where virtual and aura lover load is constant and unavoidable. In a world like this, clients have to rise about the din and connect with consumers on an emotional level. Anything less and they’ll be out of business fast. Why? Because consumers are drawn to brands that are relevant, credible, and authentic – brands that clearly communicate a company’s personality, vision and philosophy. A great logo used to be enough. Now it ensures fancy company letterhead and nothing more.

In Design Alliance, Peg Faimon shows the reader how to create brands that communicate effectively through a comprehensive program of traditional and interactive media – a proven method of creating a brand experience that differentiates a company from its competitors. Faimons’ invaluable advice is presented in an exciting, easy-to-navigate fashion. Design Alliance’s pages are literally split into upper and lower sections. The top section contains fifteen illuminating case studies that illustrate how to bring print, packaging, environmental, and web design together in an effective combination of print and new media. The bottom section contains useful background and reference material to complement and give context to the case studies. The split enables the reader to access both type of information at the same time, but at a different pace. It’s a unique new way of teaching integrated branding – quick, complete, and effective.