ART352 Identity Design
Through the development and generation of marks, symbols, logotypes and their applications, this course addressed the practical and aesthetic concerns surrounding corporate identity, branding and information systems. Research and writing skills were also emphasized throughout the course.
· Experience with advanced image generation and typographic skills
· An understanding of branding theory
· An understanding of design as a system
· An understanding of the entire branding cycle
· Experience with a wide variety of brand applications
· An understanding of traditional brand development and evolving trends
· Design strong brand marks/identity systems that are applied in various contexts
· Understand the professional/marketing and audience contexts for brand solutions
· Intelligently describe current and traditional trends in identity/brand development
· Intelligently present their work/ideas in a presentation, critique, or written documents
Special Engagements with Design Professionals
American Greetings Intensive Four-week Workshop
American Greetings worked with a selected group of six graphic design and six creative writers. The students’ assignment was to create authentic, compelling cards for their generation. My role was to organize the workshop, act as liaison, critique the work, and supervise the students during their presentation to AG at their headquarters in Cleveland, Ohio. This was a co-curricular, non-credit bearing activity.
LPK Design Intensive Workshop
LPK Design worked with the junior graphic design class. The students’ assignment was to create new and fresh designs for Bounty paper towels. Each participating student created multiple design concepts, and the chosen concepts were tested with consumers. My role was to organize the workshop, act as liaison, critique the work, and supervise the students during their presentation to LPK at their headquarters in Cincinnati, Ohio. This was a co-curricular, non-credit bearing activity.